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Welcome to VentureFuel

VentureFuel helps global corporations unlock the power of innovation by partnering with startups and breakthrough technologies.

Corporations

Navigating Opportunities and Disruptions

The pace of change will only accelerate. This furious velocity is creating disruptions as well as seismic opportunities. We help the largest companies in the world stay ahead of what’s next and identify powerful new ways to capitalize on change.

We de-risk innovation and deliver tangible opportunities that have sustainable and scalable impact. Our Global Innovation Network (Seed/Angel Investors, VCs, Accelerators, University Labs, Futurists and Governments) and proprietary sourcing capabilities provide an advanced pipeline of relevant and unique solutions, vetted specifically for your business. We are 100% independent, do not take equity in the startups, and work as an objective extension of your team.

Innovation Drives Tangible Business Impact!

VentureFuel Client Results: Major CPG

18.7% Sales Lift

VentureFuel Client Results: Major Alcohol Brand

5x Purchase Intent Lift

VentureFuel Client Results: Major CPG

9.3% Brand Lift

VentureFuel Client Results: Major CPG

22.8% Engagement (4x industry avg)

VentureFuel Client Results: Major CPG

73% Lift in Brand Consideration

Investors & Startups

Access to Corporate Decision Makers

How do you navigate the corporate spaghetti to identify real decision makers, with real budgets, that want to activate rather than just play innovation tourism?

Access

Gain exposure to the decision makers to drive revenue through corporate partnerships. Our clients are the biggest in the world and are tackling challenges across all areas of their business. They turn to us, to find the best path to success. If your startup or investment/portfolio company can make a meaningful difference – we would love to hear from you.

Insight

We identify corporate trends and pain-points to help your investment strategy. We also can provide insights and best practices for partnering with large corporations to help you grow your business.

Do you know of a startup that could benefit from a corporate partnership?

Our corporate partners are always on the lookout for innovations that can help grow their business.

Tell Us About Them

Visionaries

The Elite Change-Agents of Innovation

Our invite-only networking group. These are the change-agents embracing new opportunities to drive outsized results for their companies. From CMOs to VCs, from Angels to the up-and-coming disrupters. They receive unprecedented, advanced access to the hottest emerging companies and pioneering technologies as well as exclusive programming all over the world with our Innovation Brew Series and special programming at Cannes, SXSW, CES, etc.

Chris McCann, Visionary of the Year 2018

Chris McCann, President & CEO
1-800-FLOWERS.com, Inc.
Visionary of the Year, 2018

Voting is now open for the 2019 Visionary of the Year!

(NEW YORK, NEW YORK – January 17, 2019) – VentureFuel, Inc., the full-service innovation consultancy working with Fortune 500 companies to optimize new technology and emerging opportunities, announced the 2019 VentureFuel Visionaries, a group of the most innovative minds in marketing and tech. Visionaries include executives from PepsiCo, General Mills, Beam Suntory, Comcast NBCUniversal and leading investors and advisors from firms such as betaworks, SterlingVC, and BAM Ventures... Read More

Resources

Tools to Help You Stay Ahead

We are honored to speak at many industry conferences, write thought leadership pieces on emerging technologies and share insights from our Innovation Safaris around the world. Here are a few pieces to help our clients stay ahead of disruptions and discover new opportunities.

Marshmello, My 13 Year Old Brother and Fortnite Teach Brands What's Next
Marshmello made headlines last weekend with a special live performance inside Fortnite that drew 10 million concurrent views plus millions more via streaming on YouTube, Twitch and encore performances. The event showed the potential of tapping into emerging platforms to connect with new consumers and the potential of experiential story-telling to forge new sales channels. I asked my 13-year-old brother to give us the inside scoop on why this was “lit” and outlined 5 take-aways brands can apply to their innovation strategies. I asked my 13 year-old brother, Leon, what he thought of the experience and his feedback points to Epic Games’ deep understanding of and trust earned from their fans – enviable characteristics for any brand marketer:
Marshmello made headlines last weekend with a special live performance inside Fortnite that drew 10 million concurrent views plus millions more via streaming on YouTube, Twitch and encore performances. The event showed the potential of tapping into emerging platforms to connect with new consumers and the potential of experiential story-telling to forge new sales channels. I asked my 13-year-old brother to give us the inside scoop on why this was “lit” and outlined 5 take-aways brands can... Read More
Published On: 2019-02-05
D2C Leads Corporates To Lab Experiences
My worlds are colliding. Immersive Experiences and Innovation Labs are coming together to give corporations a way to experiment with lean startup methodologies to capture some of that D2C magic. In the past, Innovation Labs or Skunkworks, were hidden away from corporations and VERY far away from consumers. The wild laboratories where mad scientists could try new things without fear of harming the bread and butter of the corporate machine. But as the lean startup and agile methodologies have gained business momentum and D2C products have sliced away at market share, larger corporations are putting their test labs front and center for their consumers. We saw the power of immersive experiences when we helped to launch the Museum of Ice Cream and have been helping corporations build out their corporate innovation practices for years. To put them together enables corporations to test new products in iterative sprints and gauge real customer reaction. It also enables brands to provide unique experiences that lead to loyalty, new customer acquisition, and a monetizable test kitchen for taking chances. Here are a few of our favorites.
My worlds are colliding. Immersive Experiences and Innovation Labs are coming together to give corporations a way to experiment with lean startup methodologies to capture some of that D2C magic. In the past, Innovation Labs or Skunkworks, were hidden away from corporations and VERY far away from consumers. The wild laboratories where mad scientists could try new things without fear of harming the bread and butter of the corporate machine. But as the lean startup and agile methodologies have... Read More
Published On: 2018-12-20
What's That Smell? The Future
We get to see the best of what’s next every day. From augmented, mixed, and virtual reality to advances in biometrics, voice, and touch technology, there is an influx of new tech-enabled experiences in the market. An interesting emerging trend is the power of scent, and corporations are smelling opportunity to grab market share, differentiate themselves, drive loyalty, and in some cases, just be clever. Scent is the sense that has the strongest ability to evoke memories and trigger emotions and moods. Not to mention, the global fragrance market is worth $48 billion. Here are a few innovations that we think make scents.
We get to see the best of what’s next every day. From augmented, mixed, and virtual reality to advances in biometrics, voice, and touch technology, there is an influx of new tech-enabled experiences in the market. An interesting emerging trend is the power of scent, and corporations are smelling opportunity to grab market share, differentiate themselves, drive loyalty, and in some cases, just be clever. Scent is the sense that has the strongest ability to evoke memories and trigger emotions... Read More
Published On: 2018-12-20
The Innovators Solution
Corporate innovation is one of the most dynamic, emerging, changing, challenging, rewarding, and confusing roles in the history of business. You must make bets while mitigating risks. You must evaluate that which cannot be measured. You must do the never-been-done-before while providing proof that it will work. And you must do all of this within corporate machines that were built to eliminate inefficiencies and differences. Often you are selling ideas 5 years out to people compensated and obsessed with only the next quarter. It can feel like a lonely island at times. If I could give each of you 5 books to help you on this journey, these are the 5. Some are written by friends of mine and all of them make you feel like you have a friend in the trenches.
Corporate innovation is one of the most dynamic, emerging, changing, challenging, rewarding, and confusing roles in the history of business. You must make bets while mitigating risks. You must evaluate that which cannot be measured. You must do the never-been-done-before while providing proof that it will work. And you must do all of this within corporate machines that were built to eliminate inefficiencies and differences. Often you are selling ideas 5 years out to people compensated and... Read More
Published On: 2018-12-13
Rideshare Equals Mindshare
$51 billion valuations. Hundreds of thousands of drivers. Tens of millions of riders. Companies like Uber and Lyft have ushered in an entirely new industry that has exploded, seemingly overnight. Several startups have emerged with unique, scalable opportunities for advertisers to win mindshare through rideshare. Here are a few of our favorite startups that are making the ridesharing experience more meaningful for customers and more profitable for drivers, while also creating greater opportunities for brands. Grabb-It Grabb-It projects video advertising messages onto the outside of the vehicles’ passenger window to targets pedestrians and other drivers. The tiny projector inside the vehicle serves customized content onto a specifically cut material thin enough so you can roll the window up and down. Drivers earn extra money while they drive and advertisers can trigger based on geo-location, time of day, and a host of other digital OOH triggers. White Raven This Israeli-based company connects the ridesharing experience to the physical world outside the vehicle by augmenting it with geo-aware information, retail offers, and entertainment – thus providing a customized AR experience. This real-time data is superimposed onto video feeds displayed on screens inside the vehicle from front and rear-facing cameras. Want to know the kinds of businesses you’re passing by during your ride or what’s playing at the theater you’re about to pass? White Raven allows you to do that and buy tickets for the show. It can also show you special sales curated specifically to your taste at the stores around you, with the ability to buy items during your ride.
$51 billion valuations. Hundreds of thousands of drivers. Tens of millions of riders. Companies like Uber and Lyft have ushered in an entirely new industry that has exploded, seemingly overnight. Several startups have emerged with unique, scalable opportunities for advertisers to win mindshare through rideshare. Here are a few of our favorite startups that are making the ridesharing experience more meaningful for customers and more profitable for drivers, while also creating greater... 210-783-8305
Published On: 2018-12-05

Innovation Brew

Events To Showcase What is Next, Now

Our Innovation Brew series of events around the world enable leading investors, founders and corporate innovators to network and trailblaze meaningful partnerships. We bring together the best of what is next at tentpole events like CES, SxSw, Cannes as well as our stand-alone conferences.

Innovation Brew NY

AW TechX

Sx Innovation Brew

The Fuelers

Our Team is Your Team

VentureFuel’s secret sauce is our team. We are able to H A C K innovation because we are Helpful, Attuned, Curious and Kick-Ass. Our elite corporate innovators are an extension of your team and 100% dedicated to delivering sustainable and scalable impact for your business.

Fred Schonenberg

Founder

Fred Schonenberg

For over 15 years, Fred has introduced new formats, first-to-market opportunities and is known for his award-winning creative solutions and ability to forge strategic partnerships to grow revenue. He is a frequent speaker at industry events such as SXSW, Ad Tech, Advertising Week, IAB, OMMA and thought-leader published in everything from The Huffington Post, Business Insider, Media Post, The Drum, Tech.co, Creator Magazine, Advertising Week, Event Marketer, etc.

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Where to Find Us

205 Hudson Street, FL7
New York, NY 10013

3900 W Alameda Ave, FL11
Burbank, CA 91505

Email Us At

info@venturefuel.net